After ten years working in personal shopping and styling in London, I moved to Yorkshire and found a new creative outlet in baking. It began with cakes for friends and family, and the wish to bake my daughter's birthday cake.
The vintage cake art coming out of South Korea sparked something. I fell for the intricate decoration and began practising. Noonchi's name is a nod to that inspiration and the art of tuning in to other people's feelings.
My love of fashion still finds its way into the colour combinations. And those little pearls? My daughter Pearl has something to do with them.
“As a first time order-er of a custom cake Danielle made me feel at ease. The process was easy and the service was fab. Communication was on point, drop off was smooth and I couldn't have asked for a better experience.”
Saraya Hall
Google, September 2024
“Noonchi is also so creative, both of my birthday cakes have been freely designed by Noonchi by me giving a theme or term”
Ellie phillips
Google, April 2023
“Hands down the best cake I’ve ever eaten. A totally dream. Dani has made several cakes for myself, family and friends and has made every purchase special. Everyone should experience a Noonchi Cake at least once, if not multiple times.”
Joanne Campey
Google, April 2023
What's your cake occasion?
A birthday, a wedding, a reason to celebrate. Let's talk about a cake that feels like you.
For all orders and enquiries, email Dani. Tell me your date, the occasion and the colours or ideas you have in mind. We can discuss the details, price and availability by email.